Seven Cycles

Steve Hogg

Steve Hogg Approved

We are a team of like-minded bike fitters from around the world who are committed to advancing the art and science of bike fitting and who all use Steve Hogg’s proprietary fitting methods.
Cycling Priorities

Mark Dwyre

Steve Hogg Approved Fitter

Mark’s dedication to the sport of cycling and meeting the service needs of all cyclists stems from his passion for all things bicycle related. Mark has been riding, racing and wrenching on bicycles for most of his life, rebuilding his first bike a young teenager before scraping together enough cash at 16 to buy a new road bike. His road racing career started in 1979 when 10 speeds meant 10 speeds! This adventure lasted a few short years; with medals earned at provincial and national championships. After a 12 year cycling hiatus, Mark was asked to ride the bike portion at a few team triathlon events. He discovered that the passion ran as deep as ever (and that opening a store was the best way to get good gear and keep his bike tuned!) and T.I. Cycle was born in 1995. Mark also rediscovered road-racing, making the rounds of regional and provincial road and cycle cross races for over ten more years.

While Mark now cycles primarily for pleasure and to maintain fitness, he continues to be active in the local cycling community and considers his primary goal to be that of helping others enjoy the sport. Mark is committed to pursuing excellence in bicycle fitting, repair and services and is always looking forward to working with the great people he meets along this cycling adventure.

Jim Laird, Mark Dwyre & Tim Reid
Mark Dwyre & Jim Laird

Bike Fitting


Email: Contact Us: Click here


fitting pics 009Thank you for your interest in a bicycle fit by Mark Dwyre / TI Cycle. There are some things you should know if you are considering having a fit. If you have already booked an appointment you will already have this or similar material.

Fitting Options:

Comprehensive Fitting is designed for anyone who wants to improve their performance, have confidence in their position or has issues from injury or discomfort on their new or existing bike. The session will typically last 4 -5 hours,  including rider interview, off bike assessment, on bike assessment, changes to position, measurements of pre and post bike fitting positional parameters, cleat and shoe positioning, foot correction, and post fitting discussion. The fee for a Complete Fitting is $450.00. A post fit follow up session, if necessary, is included in the price of the original fit and can happen up to 8 weeks after the original fit date. Normally, a check up is a good idea to see how you have settled in to your new position. Equipment or supplies provided will incur charges as applicable (i.e.: stems, footbeds, bars, shims, wedges, cleat screws, etc). If you suspect that you may need a different option and have it already, please bring it with you.

Compact Fitting consists of optimized cleat position, foot correction using Hogg’s patented method (requires arch support), positional changes to accommodate the new cleat/foot pedal interface and marking your new position. I also offer expert advice on pedaling technique and posture. This session requires approx. 2 hrs and costs $195.00 plus parts. Additional labour may apply.

Michael D fitting 022Additional bikes will incur a charge of $120.00 up to 1.5 hours. If it runs longer, then the additional bike will be billed at $90.00/hr.

Additional shoes will incur a charge of $65.00/ pair to replicate cleat position and check foot correction.

Hourly fit work can be done at $90.00/hr. This may apply to riders who have been fit in the past but have lingering issues that may need additional work, or feel their fit is “dialed” and are in for their yearly checkup.




Due at the time the fitting session is completed. Cash, Cheque or an EFT  are acceptable forms of payment.


If you are not satisfied with your fit, and I am are unable to resolve your issues on the bike with subsequent follow up appointments, I will refund your money. If after an appropriate adjustment time of 3-5 weeks during which the client follows my post fit recommendations, the client does not agree that I have done a satisfactory job of significantly improving their fit; I will refund the price of the fit not including the cost of parts and components.

12045755_511383609028718_1998976723688872722_oMechanical Services:

Are provided but additional fees may apply (cutting fork steer tubes, seat masts, re-taping handlebars, etc). I am not responsible for bolts or clamps that break or strip during adjustments..

Off The Bike vs On The Bike:

Please keep in mind that there is a difference between “issues on the bike” and physical or structural issues which prevent an athlete from achieving optimal position, or from riding without pain or discomfort. Some of what a client brings to a fit may be out of the domain of my area of expertise and may require additional modalities to improve their function. I have a network of health care professionals in the area including a physical therapist, acupuncturist, osteopaths and massage therapists and may provide referrals. Have confidence that my methodology is not to dodge a bullet by sending you somewhere else, my intent is to work with integrity, help you get comfortable and fast on your bicycle, and help you to become more aware of your current limitations. This requires a holistic approach to the client.

Post Fit Adaptation:

You should expect an adjustment period of up to 3-5 weeks after your position changes are made. My advice is to ride as often as possible for the first 3 weeks but at low to moderate intensities only. A heart rate of no higher than 75% of your maximum is ideal. This means no racing, no hard efforts, and stay away from steep hills. If in doubt back off your intensity. From the fourth week onwards, ride as hard as you feel the need. Remember: Your body adapts far faster and with less discomfort when subjected to moderate loads. Be sensible, understand that even if your new cycling position is superior to your previous one, you may go slower and experience soreness initially as part of your adaptation. If you are a high volume rider or have been cycling for many years, thousands of pedal strokes have contributed to neural programming which has been ingrained in to your movement patterns, and it may take time to find fluidity and efficiency in your new position as those pathways are reprogrammed. Your short term performance may be compromised as a result of changes made to your position. If you are in competition season when your fitting takes place and have concerns, please call to discuss.

Please Bring With You:

  • Cycling shoes with orthotics or insoles if you have them,
  • Cycling clothing including your helmet, and your flat repair kit
  • The sunglasses and/ or Rx eyewear you wear on the bike,
  • If you need new cleats, now is the time to bring a fresh pair. We stock most brands of cleats. If your cleats, pedals or other parts are extremely well used it may interfere with the effectiveness of your fit. These worn out parts will need replacing so bring new ones or purchase them here.
  • Be prepared to be riding an indoor trainer for up to an hour; a towel, change of clothes, and adequate food/hydration are necessary. We have water at the shop for customers but if you prefer another source of liquid, feel free to bring it. There is also a shower at the store for those clients wishing to use it.
  • Women please wear a sports bra under your jersey. Riders will be asked to remove their tops for part of the pre – fit assessment and on-bike observation.
  • Please ensure that your bike is reasonably clean and in good working order.


If you don’t have any footbeds or orthotics in your cycling shoes and are planning a fit, you will require a footbed. The basic foam liner which comes with most shoes is not acceptable. Proper arch support is essential to a complete bike fit. Some shoes now come with a moldable liner which may include interchangeable, modular arch supports. If you have these, bring all arches which were included. TI Cycle carries G8 arch supports.

Pre-fit Preparation:

I will send you some reading material. I may need to ask some questions in advance to gain background information about you.

Post-fit Bike Care:

I will make every effort to ensure your bike is ready to ride when you leave, however if we make changes to stems, bars, saddles and posts, it is possible some parts may require additional tightening after the fit. Please know it is ultimately your responsibility to ensure your bike is safe to ride before you ride it. Thank you for your interest. I look forward to working with you soon.


Bike Level
Measuring saddle height
Foot Measurements
Saddle to stem

Steve Hogg Approved

Mark & SteveMark has been riding, racing and wrenching on bicycles for most of his life. His road racing career started in the late ‘70s; soon earning medals at both the provincial and national junior championships.  He took a short hiatus through the 1980’s to pursue other creative avenues such as building handmade custom furniture. But he never lost touch with his passion for bicycles. Cycling came to the forefront of his life again in the early to mid 90’s when, in his brother’s barn, he started offering repair services for local cyclists. At the same time he started competing at regional and provincial triathlon, road and cycle cross races.  This got the ball rolling for Mark to realize his dream of opening a bike store and TI Cycle, named after the Thousand Islands area where Mark lives, officially opened its doors in 2000. Mark continues to be active in the local cycling community but now his primary goal is to help others enjoy the sport. Mark is committed to pursuing excellence in T.I. Cycle’s fitting, repair and services and is always looking forward to working with the great people he meets along this cycling adventure. In October 2012, Mark arrived in Sydney, Australia, home to Steve and Margaret Hogg’s Pedal Pushers bike shop. This momentous occasion marked the culmination of over 10 years of experimenting and training with different bike fitting methods and systems, searching to provide the best results for him and his clients at T.I. Cycle. To Mark, Steve’s  theories, methods and techniques seemed far more effective compared to the previous, more formulaic, fitting processes that he had been employing. He had noticed that by reading Steve’s material and applying the suggestions to his own position and to that of some trusted clients, the end results were far superior. This was enough to convince Mark that he needed to know more about Steve’s patented methods.

Training with Steve was very taxing; most days Mark was performing two fittings under Steve’s watchful eye and the volume of new information was overwhelming. He found that there were many unique procedures that served to enhance the fitting process. However, three weeks of training with Steve solidified the tools that Mark now employs to provide fittings that emphasize a safe, comfortable and efficient relationship between the rider and the bike. Mark continues to learn and add to his fitting knowledge. His services and techniques are evolving as he gains a deeper understanding of the interaction between the rider and their bicycle through hours of dedicated fitting work.  He is also a committed member of the “Steve Hogg approved bike-fitter” team; adding new information and solutions to help him meet the unique challenges presented by each individual fit client.


In 2014, when I started to become serious about pursuing triathlon as junior and realized that I really needed to start getting as serious about my commitment to bike fit and maintenance as I was to my physical training, the person that my coach recommended I see was Mark Dwyre at TI Cycle. Despite my complete lack of knowledge and understanding about the art and science of bikes and cycling, Mark patiently and thoroughly explained and employed his unique and remarkable attention to detail, precision, and deep understanding of rider position. His professionalism and deep passion for every individual to have the perfect bike set-up was evident. This, combined with his extensive knowledge and insight has made my subsequent years of riding so much more enjoyable. Mark uses his skills to give every person that he services the best possible riding experience. Regardless of equipment or ability, he treats everyone in the same professional manner. Having the opportunity to work with Mark for what will now be my fourth summer of racing has been such a privilege. I know that my bike will be in tiptop condition and the advantage I have over my competitors is in the finest details of what makes for a perfect relationship between the bike and rider. Mark’s ability to apply his knowledge and meet the needs of each individual is irreplaceable! His overall passion and insight into pedaling technique, efficiency, positioning, bike functioning, and all things cycling related is something that he fully expresses and shares with everyone he meets. Thanks Mark for helping me see and feel cycling in a new light through your help over the years!


Mark has fitted me to three bikes – and I can whole heartedly recommend his bike fitting expertise and his general cycling knowledge.

I took up cycling more seriously when I retired a few years ago. The first fitting with Mark was for my hybrid (I wanted re-assurance that I had taken all reasonable steps to prevent injury before a century ride down to Niagara Falls). My research for a bike fitter led me to Steve Hogg’s site in Australia, and then to Mark Dwyre. Mark made several significant changes to the bike, and greatly improved my shoe comfort & placement. I completed that century ride without problems.

Despite living in Toronto, I had no hesitation in travelling to Mark to consult on (and subsequently get fitted to) my first road bike – a Synapse (where he recommended a different size to the one the local dealer suggested). I have thoroughly enjoyed riding the Synapse – including several century rides, which have been completed with no issues.

The piece-de-resistance was when I took the plunge and ordered a custom-made bike as a 70th birthday celebration – the frame expertly designed by Steve Hogg to Mark’s precise and informed measurements and immaculately built in titanium by Seven Cycle. The smile on my face when I first rode the bike after Mark had assembled it (to his meticulous standards) said everything about how perfectly the bike and I fitted each other.  I have subsequently ridden nearly 4,000 km in under 4 months, (including 200-miles in one day), and just love riding the bike – it still puts a smile on my face every time I go for a ride.

Mark – thank you for ensuring that my position on my bike is the most efficient / comfortable possible.  I cannot imagine having a bike and/or shoes fitted by anyone else.


If you are in the market for a bike fit, I highly recommend you read the blog posts at, and then give Mark at T.I. Cycle a call. Mark’s applied understanding of the domains of mobility, proprioception, and power to the pedals was extensive, and the resulting changes to the position on my bikes have allowed me to begin working out some lifelong alignment issues. I have been racing for over 30 years and could pretty much throw a race bike together and know what my position should be pretty much with my eyes closed. In fact I had not had a bike fit since I picked up my 63 cm Bertrand in 1986. I ultimately believe that proper training is the most important thing that a racing cyclist can do, however an improper bike fit could easily reduce the long term success of that cyclist – remember the days of toe clips, cleats and straps where knee problems were common place? Mark introduced me to how proprioception could be used during the bike fit process and clearly demonstrated its application to applying power to the pedals and alignment of the body both on and off the bike. Being experienced in various bike fit methodologies also helped ensure that any questions with respect to the Steve Hogg method were adequately dealt with during the bike fitting process. Selecting a professional bike fitter is usually limited to the local resources available however, I highly recommend making the extra effort to search out a Steve Hogg approved bike fitter like Mark at T.I. Cycle and fit it into your schedule so you can take the next step in your cycling success.

What a difference the bike fitting has made. One of the most noticeable things about the new position is how much more compact I feel while riding, almost as if I am “one” with the bike. This makes a huge difference in the drops and riding technically, specifically on tight turns. My lower back troubles after long riding are much less of an issue, and I am even convinced that my quadriceps recovery-time is less significant. My fellow riders have also told me how much smoother I am, especially climbing, clearly increasing efficiency. In the end I am very happy with the bike fitting, and recommend it to other cyclists who are willing to let it work. H.B.

Good Morning Mark,

I just wanted to thank you again for the tremendous service you provided. Again, blown away with the level of attention to detail and the passion towards the craft and science of bike fitting.

Enjoying the fit more and more everyday.


Mark, you are a genius!  Had a great ride in the Gats this morning, here are the highlights:

  • A “marked” (get the pun?) improvement in form and feel.  Was a good boy, and stayed in the small ring (try that for 100KM’s, takes discipline!)
  • output at 60%, took it really easy
  • seated climbs all the way, can already feel less effort in climbs, less anxiety of upcoming climb, felt loose
  • feet not numb after ride
  • here’s the kicker: this ride normally takes me four hours when I push.  Today, I climbed seated, stayed in small ring on downhill, so no push.  And no big ring jump on the next climb.  Spun easy the full ride….and made it back home in 4:12:00, imagine the result when I can push this ride!

Tons of fuel left for my 10K running race tomorrow.
You are the man Mark, this is pretty exciting!


66 miles yesterday including about 4000 ft of climbing (Ceasars Head / 7 miles @ 7%) I have never been so comfortable on a bike, my fit is awesome, very little back discomfort for 5 hrs riding!! Proof positive that your fitting ability has moved to the highest level! J.L.

As far as the bike fit, it just gets better, wonderful job. The black esoles feel good no discomfort after rides. With such a good fit it is just a matter of a quality training program, I’ve also changed my diet ,egg whites tons of greens and fruits looking to reach 160 lbs. I am excited about cycling and could go on and on. Thanks Mark Larry

Hi Mark, Thanks so much for contacting me. I went for a short ride yesterday…. I LOVE,LOVE, LOVE my bike. I wish I could get out more but that work thing gets in the way. Just waiting for another glimmer of sun so I can get out again. Terry says that I’m looking faster…hahaha. Again, Thank You and I hope to see you soon for a consultation. Cheers, Patti P.S. I’m passing on the great service to everyone I talk to 🙂 Patti

Services and Consultation

Mark Dwyre  services and fits bicycles by appointment from his home shop/studio located in Mallorytown Landing On. Contact Mark directly via email: I will set up and repair your bicycle with the same care, dedication, and attention to detail as always. My commitment to excellence and my guaranteed work are sure to make both you and your bicycle happy. Pick up and delivery available upon request.

If you are looking to purchase a new bicycle and are unsure of the best frame size or model/brand of bicycle that best suits your needs, I am also available by appointment for consultation.

Packages and services I provide:

12138503_511383175695428_7747267935653011381_o Tune up – $84.99, excluding parts.
  • Full detailed cleaning of entire bicycle.
  • All pivots and moving parts treated with a penetrating anti friction lubricant.
  • Inspection of all drive train components for damage and wear.
  • Setup shifting (may require frame alignment).
  • Setup and tune brakes and inspect brake shoes for damage and wear.
  • True wheels and check tires for damage and wear. Inflate to recommended PSI.
  • Check headset, bottom bracket, hubs for play and adjust if required.
  • All fasteners are checked for correct torque.
  • All work is double checked and test ridden before you pick it up.
  • All service comes with my “money back if your not happy guarantee.”
 11958254_500541356779610_370454091153140064_oOverhaul – $379.99, excluding parts.
  • Complete dis-assembly of bicycle.
  • De-grease and inspect all parts for wear and damage.
  • Hubs, Headset, Bottom Bracket and Derailleur pulleys are disassembled and rebuilt using anti-friction grease for bearings and all mating surfaces.
  • All pivots are treated with anti-friction penetrating lubricant after cleaning.
  • If required tapping and facing operations will be performed to the frame.
  • Wheels will be checked for proper tension and trued.
  • Rim strips, tires will be inspected for wear and damage.
  • The bicycle will be re assembled using new genuine cables and small parts.
  • A free follow up appointment is included with this package after a 50-100km break in period.
  • I recommend this level of service every 1-2 years depending on use.
  • All work is double checked and test ridden.
  • All service comes with my “money back if your not happy guarantee”.

its_a_wrenchFlat repair – $12.00 Install Tubular – $60.00

Spoke replacement – $25.00 and below + parts

Wheel true – $25.00 and below

Custom wheel building – $65.00

Install/Adjust/Bleed Disc Brake – $54.00

Assemble bike from shipping including tune up – $95.00

Box bike for shipping – $65.00

Insurance Estimate – $55.00

*prices do not include parts and some conditions apply

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